Kamloops sustainable wine tour

Route Rationale

■Tour includes major Kamloops wineries

■Suitable for Spring and Summer

■Guests will be using sustainable bikes, provided by Electra Kamloops

■Rivers trail

■Support sustainability and active lifestyle in the region

■Target groups: adults, who are interested in wine

■Experience: Guests will be enjoying relaxing bike riding with getting know the major wine-making industries in Kamloops

Target Markets

Millennials: 1980 – 1990

■A younger generation, Kamloops has a relatively young population

■Look for authenticity

■Respond to personal marketing

■Interested in self-improvement

■Have retirement on their mind

Baby-boomers: 1945-1965

■Active online-searchers, expect the service to be provided as described on the website

■The most popular social network: Facebook

■Spend more money on shopping when other generations

■Hard-working

■Healthy and active

 

The Tour Elements

  1.  Privato Vineyard and Winery
  2.  Harper’s Trail Wine Festival
  3.  Sagewood winery
  4.  Monte Creek Ranch Winery