Millennial’s: 1980 – 1990
■A younger generation, Kamloops has relatively young population
■Look for authenticity
■Respond to personal marketing
■Interested in self-improvement
■Have retirement on their mind
Baby-boomers: 1945-1965
■Active online-searchers, expect the service to be provided as described on the website
■The most popular social network: Facebook
■Spend more money on shopping when other generations
■Hard-working
■Healthy and active